Small Business Inbound Marketing 101

Want to Get Found? Optimize Your Remarkable Content

Content is king, and with the Google Panda update, it seems this will remain so for a long time. Publishing remarkable inbound marketing content is a precursor to getting highly qualified leads and traffic to your website. However, remarkable content alone will not drive traffic to your website. The content has to be optimized to be found by search engine. How many times have you come across a blog post and you thought it was remarkable but then there were no likes or shares of the post? Now you understand why you need optimized remarkable content.

Optimizing your content will make it easy for search engines to rank your post for specific keywords related to the topic you are are addressing. You definitely want an audience for your post. Now, having found a remarkable title to write about, think about how you will optimize it before you start writing.

Here are some tips to get you started:

1. What keywords should I target? Search engine ranks content for various keywords. What are your readers likely to type when searching for the content? Here, an SEO company can help you with keyword research.
2. What related articles can I send my readers to get more information on the subject? If you have other posts already published, linking them to your new post will improve the online visibility of the post.
3. Should I use images to make my posts more attractive! Yes you can, but remember to optimize the images too. Use alt tags and descriptions to tell search engine bots what the content is about. Otherwise, the nice image you use, which is not optimized, can be supping your search engine ranking juice.
4. Should I highlight the headings in bold? Yes, and not only those. Use keyword rich title tags, keyword tags and meta description. Moreover, use H1, H2, H3 tags to not only make your content easy to go through for the reader, but also for search engines to easily define the theme of your website.

The above are mainly on-page SEO techniques that will help your content to be classified correctly and found by search engines. With on-page optimization done, you should also implement off-page optimization. Off-page SEO involves getting other websites to link back to your site. These links created are like votes to your website and will improve the site’s ranking in search engines.