An Inside Look at School District Social Media - Part 1
Social media has witnessed a huge increase in popularity as the preferred channel of communications for many individuals, companies and organizations. Proof of this can be seen in the unprecedented growth in the number of users of social media. Facebook is quickly approaching 500 million users, and Twitter is growing just as rapidly (although the company doesn't release similar information as Facebook) based on unique site visitors.
However, one "industry" that still struggles to embrace this new form of communication is public education. School districts across the United States are realizing that social media can be a viable channel for communication with their stakeholders. But, school district social media usage continues to lag behind other "industries" for many reasons, least of which is legal ramifications.
One Ohio school district, Ohio Hi-Point Career Center, has not only embraced social media, but they've also blazed a trail for other school districts. Their award-winning "Hi-Point Journeys" campaign is a great example of how school districts can implement social media by utilizing one of their greatest assets; students.
Shane Haggerty (follow Shane on Twitter), Ohio Hi-Point's Marketing & Communications Director, sat down with Rock Solid Media to provide a behind-the-scenes look at their campaign. This is the first in a three-part series that gives you a deeper understanding of how Ohio Hi-Point is using social media to reach its current students, prospective students, parents and community.
Part 2 will explore the challenges Shane faced in utilizing social media for Ohio Hi-Point and how he overcame those challenges.
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