Well, it’s been over 3 months since we’ve posted to the blog, and my what a trip it’s been! There are many new things happening at Rock Solid Media. Where to start?!?!?
The company is transforming as I write! We’ve moved from providing strictly permission-based email marketing services to providing marketing consultation services. One of our first clients, Fowler State Bank, engaged us to provide marketing consulting services. Fowler is a community bank based in the Heartland of Western Indiana. So far, so good! We’re in the starting phase of a campaign to increase their subscriber database for their monthly E-News campaigns. We’ve also brought them into the 21st century with online video. Plus, we’re helping them develop their new website. Are we building it? Nope! There are companies out there that can do it better. Our job is to help them with content development, as well as website maintenance once the new site is launched. Overall, I’m thrilled to be working with Fowler in this expanded capacity, and I really think we have an opportunity for growth in this market space.
We’ve also been engaged by the Bucyrus Area Community Foundation and the Crawford County Veterans Hall of Fame to provide public relations and marketing consulting services. Non-profit is another space where tremendous growth potential exists!
Finally, the biggest news! The Bucyrus City Schools engaged Rock Solid Media at the beginning of September to provide full-service public relations and marketing services on an annual basis. Education is near and dear to our hearts, as we have family members that have dedicated significant portions of their personal and professional lives to educating young people. Small school districts do not have the resources to employ a full-time communications professional. However, we’re finding that districts are extremely receptive to the idea of working with a consultant to provide the much needed services and functions. To date, we’ve conducted community and parent surveys, assisted in the dedication ceremonies of their new buildings, and written many press releases, feature stories and Facebook Fan Page and Twitter updates.
So, what’s in the future? One word…GROWTH! We’re very excited and pleased with the growth we’ve experienced in 2009. Are we satisfied? Never. Our goal is to continue working with our clients that have engaged us for full service email marketing. Our growth will come in the areas mentioned above. Plus, we’ll have some more BIG news to announce at the start of 2010!
Stay alert as we stay in the weeds to help our clients achieve success…One Rock at a Time!